STATE LAW – ARKANSAS LIBRARY – GUIDE 09
Arkansas Claims Handling & Insurance Bad Faith

A wrong coverage decision is not automatically Arkansas bad faith
Arkansas common-law bad faith uses a demanding standard. Southern Farm Bureau v. Allen describes the tort as affirmative insurer misconduct, without a good-faith defense, that is dishonest, malicious or oppressive in an attempt to avoid liability under a policy. Parker reiterates that denial of a claim alone is not enough. Negligence, poor judgment, an honest mistake or a good-faith coverage dispute should not be labeled bad faith without the additional misconduct Arkansas law requires.
Keep the regulatory claims-practices statute separate from the tort
Section 23-66-206 lists unfair claims settlement practices, including specified misrepresentation, communication, investigation, coverage-decision and settlement conduct, when performed with such frequency as to indicate a general business practice. Section 23-66-202 states that the trade-practices subchapter is not intended to establish or extinguish a private right of action. Those provisions are important regulatory context, but the common-law bad-faith claim has its own elements under Arkansas Supreme Court decisions. Do not treat a regulatory violation label as automatic proof of the tort.
Arkansas also has a distinct statutory loss-payment remedy
Section 23-79-208 can provide 12% damages and reasonable attorney's fees for qualifying insurance losses when an insurer liable for the loss fails to pay within the policy time after demand, subject to the statute's conditions and recovery/demand rules. That remedy is analytically separate from common-law bad faith. A policyholder may therefore need to distinguish contract benefits, the § 23-79-208 remedy, regulatory claims-practice issues and a tort theory rather than treating them as one cause of action.
Build a chronology around what the insurer knew and did
Preserve the complete policy, claim submissions, proof of loss, requests for information, investigation materials available to the insured, written coverage explanations, payment history and communications. Identify the alleged affirmative misconduct precisely and separate it from ordinary delay, disagreement or mistake. Allen illustrates the significance of evidence that an insurer or its agent lied about and concealed available coverage; the useful question is what conduct occurred, when, with what knowledge, and how it affected policy benefits or other claimed injury.
Closing guidance
Separate four questions: what benefits the policy owes, whether a statutory payment remedy applies, whether regulatory claims-practice concerns exist, and whether the evidence reaches Arkansas's demanding common-law bad-faith standard.
Authorities and source notes
Southern Farm Bureau Casualty Insurance Co. v. Allen, 326 Ark. 1023 (1996) — affirmative dishonest, malicious or oppressive misconduct standard. Parker v. Southern Farm Bureau Casualty Insurance Co., 326 Ark. 1073 (1996) — denial alone is insufficient without qualifying affirmative misconduct. Ark. Code Ann. §§ 23-66-202 and 23-66-206 — regulatory trade-practices framework. Ark. Code Ann. § 23-79-208 — statutory damages and attorney's fees for qualifying unpaid losses.
- Ark. Code Ann. § 23-66-202
- Ark. Code Ann. § 23-66-206
- Ark. Code Ann. § 23-79-208
- 326 Ark. 1023 (1996)
- 326 Ark. 1073 (1996)
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